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HomeCar CultureDodge launches hunt for ‘chief donut maker’

Dodge launches hunt for ‘chief donut maker’

Job includes a $150,000 one-year salary and an SRT Hellcat company car

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You don’t have to wrestle Bill Goldberg to get the job, but he’s featured in the video Dodge created to advertise the job of “chief donut maker,” and that’s donuts as in tire marks on the pavement, not bakery products you eat.

Back in November, Dodge announced its “Never Lift” business plan which included the resurrection of its Direct Connection parts-distribution program and the promise that in 2022 it would hire a “chief donut maker.”

On January 20, Dodge shared donut details and began accepting applications on its DodgeGarage website.

Dodge calls the chief donut job a side hustle for someone who will serve as a Dodge ambassador, driving an SRT Hellcat, wearing a Dodge special wardrobe, attending the Radford Racing School, becoming an internet influencer, and receiving a $150,000 1-year salary.

“The Dodge Brothers were never content to follow the trends, they were the seekers of a better, faster, more outrageous way of doing things,” Dodge chief executive Tim Kuniskis is quoted in the announcement 

“We’re looking to hire someone just like them as our chief donut maker, someone who will embody their crazy can-do America-muscle spirit and carry the torch of the single most engaged group of enthusiasts the automotive industry has to offer. And what better way to find them than creating this once-in-a-lifetime opportunity to drive the No.1 muscle car in America.” 

Applicants are asked to submit a short, no-longer-than-2-minute video in which they show their suitability for the job by demonstrating their passion, charisma and creativity. While candidates don’t have to meet Goldberg in the wrestling ring, he will be among the people judging the videos, Dodge said.

Ten people will be selected for a Goldberg-supervised final-selection competition to be “aired like a reality TV show with the final episode revealing Dodge’s new chief donut maker this spring.”

Application deadline is February 28.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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