Mercedes-Benz offers a diverse brand experience at Pebble Beach Automotive Week, August 17-20, 2023. The Mercedes-AMG GT and an exclusive special edition of the Mercedes-AMG SL celebrate their highly anticipated world premieres. The top-end segment is rounded off by highlights of the latest models from Mercedes-Maybach. With the Vision One-Eleven and PROJECT MONDO G, the brand is also proudly displaying innovative and inspiring concept vehicles.
“At Pebble Beach Automotive Week, we would like to invite you on an amazing journey back through time with a display of selected brand icons that show why Mercedes-Benz has continued to fascinate people for 137 years. This event is of unparalleled importance to us among the international automobile platforms, and not only because of the Californian lifestyle. The event is a magnet for car enthusiasts and opens up new opportunities for us to facilitate a personal encounter with our brands in a first-class setting,” says Bettina Fetzer, Head of Communications and Marketing Mercedes-Benz AG.
World premiere of the new Mercedes-AMG GT
Mercedes-AMG is continuing its success story at Pebble Beach and celebrating a very special premiere at this year’s Automotive Week. In the run-up to the 72nd Concours d’Elegance, the performance and sports car brand will present the next generation of the Mercedes-AMG GT to the world for the first time. Following the SLS, the first generation of the two-door GT, the GT 4-Door Coupe and the SL, the new two-door model is the fifth vehicle to be developed entirely in- house by Mercedes-AMG. The all-new AMG GT has a modified dimensional concept compared to its predecessor but remains true to its sporty, dynamic character. The new AMG GT embodies the brand’s high level of performance luxury like no other product from Affalterbach.
Presentation of the MANUFAKTUR customization program and premiere of a special edition Mercedes-AMG SL
Mercedes-Benz has always offered its customers the opportunity to give their vehicles a personal touch. From bespoke paint finishes to a variety of other distinctive options, it’s easy to configure a Mercedes to individual tastes and desires. Two years ago, Mercedes-Benz went one step further and introduced the MANUFAKTUR label. With this program, customers can benefit from an even higher level of customization when ordering their vehicle. As the customization program is proving highly popular, it is now being steadily expanded. As an example of this, a Mercedes-AMG S 63 E PERFORMANCE can be seen at Pebble Beach. Interested parties will also be able to gain insight into the range of customization available with the MANUFAKTUR program for Mercedes-Maybach. As an additional highlight, a limited special edition of the Mercedes-AMG SL will also celebrate its debut.
The official Pebble Beach Tour d’Elegance will kick off Pebble Beach Automotive Week 2023 – the top event of the global Concours d’Elegance – on August 17. This will be led by two exclusive, supercharged models from the Mercedes-Benz W 06 series: a Model S, the letter standing for “Sport”, with a four-seater sports body from 1927, and a Model SS “Super Sport” Cabriolet from 1930 with coachwork designed for the Maharajah of Kashmir.
“Pebble Beach Automotive Week, with its legendary Concours d’Elegance, is a flagship event in the world of automotive classics, where exclusive events are no rarity. This year, Mercedes-Benz Heritage is focusing on an important, enduring aspect of our brand history: as the oldest automobile manufacturer in the world, Mercedes-Benz was already inspiring people with top-class, sporty dream cars featuring innovative technology as far back as the 1920s and 1930s,” states Marcus Breitschwerdt, Head of Mercedes-Benz Heritage.
On Sunday, August 20, the Pebble Beach Concours d’Elegance will take place as the highlight of Automotive Week. As is tradition, the international public will await with great interest and anticipation the decision as to which of the classic vehicle will be awarded the coveted “Best of Show” honor. Mercedes-Benz is one of the most successful brands in the history of this accolade. The most recent Mercedes-Benz winners were Arturo and Deborah Keller’s Mercedes-Benz 540 K Autobahn Courier in 2021 and Bruce McCaw’s Mercedes-Benz Model S Tourer with Barker coachwork in 2017.
