The Jeep brand, celebrating more than eight decades of freedom, adventure, passion and authenticity, has again been named as America’s most patriotic brand. For the 22nd year in a row, the Jeep brand is America’s most patriotic*, according to Brand Keys Most Patriotic Brands survey. Consumers who were surveyed assessed brands that best embody the value of patriotism in 2023.
The Jeep brand and the USO also announced as part of its Fourth of July celebrations that their enduring partnership, marking 15 years, has been renewed.
“Over the years, through many campaigns, sponsorships, events and in-kind donations of vehicles and other support, our partnership with the USO mission has helped make it possible to keep service members connected to family, home and country,” said Jim Morrison, senior vice president, Jeep brand North America. “And to celebrate July 4th, we wanted to do something extra for our military members by increasing the brand’s military discount for 10 days, from July 1 through July 10, to $2,000.
“The Jeep brand’s origins date back to 1941 with the birth of an iconic 4×4-capable vehicle that was requested specifically by the U.S. Army. Since that time, the Jeep brand has become synonymous around the world for outdoor adventure and freedom. Being recognized as America’s most patriotic brand for the past 22 years is a testament to our passionate Jeep community and to all those who protect America’s independence,” Morrison said.
Through the Jeep brand’s Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select 2023 vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on a range of 2023 Jeep brand vehicles.
As a tribute to U.S. military members, the Jeep brand also offers a military-themed, special limited-edition Freedom package for the 2023 Gladiator and Wrangler, featuring military-themed exterior and interior design cues. The 2023 Jeep Freedom Edition (limited quantities) pays tribute to those who serve in the U.S. military. With unique military-themed decals and badges and impressive features for the road and trail, it honors the perseverance of brave service members. The Jeep brand will make a $250 donation to military charities with every Freedom edition sold. “Since 1941” is a badge of honor proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s long-standing military heritage and legendary 4×4 capability leadership for more than 80 years.
Another reward for being a Jeep 4×4 owner is the Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, which is filled with benefits and exclusive benefits to deliver Jeep vehicle owners the utmost care and dedicated 24/7 support.
The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles, including Jeep Cherokee, Compass, Gladiator, Grand Cherokee, three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler and Wrangler 4xe, as well as the premium extension of the Jeep brand with the all-new Wagoneer and Grand Wagoneer.
Fans can visit the Jeep Store by Amazon for Jeep merchandise.
*Based on Brand Keys 2003-2024 Most Patriotic Brands Survey
