When the gates opened on Day One of Barrett-Jackson’s 2023 Palm Beach Auction, thousands of eager car enthusiasts explored the event which is filled with a world-class display of collector vehicles at the South Florida Fairgrounds.
On Thursday morning, guests of all ages began enjoying many amazing experiences at the auction site, from interactive displays and demonstrations from more than 100 exhibitors and sponsors to an array of dining options.
Visitors also enjoyed exciting Thrill Rides in Dodge Challengers and Chargers, as well as Toyota Supras, around the Barrett-Jackson Performance Track. Ford and Chevrolet were also on hand for Hot Laps in Mustangs and Corvettes.
A new attraction at the auction is the Electric Vehicle Driving Experiences, which allow guests to get behind the wheel of a new Lucid Motors vehicle or an EV from Florida Power and Light.
The auction opened on Thursday with the first of three mornings’ worth of authentic and one-of-a-kind automotive collectibles crossing the block during the Automobilia Auction. The morning’s auction began with 100 examples of collectible cool on the block, where three beautiful gas pumps – a 1939 Texaco Oil Neptune Model 855, a 1950s Mobil Oil Wayne 100 and a 1950s-60s Wayne 505 Sunoco Racing Fuel model – proved to be the stars of the show.
An enthusiastic audience continued to fill the pavilion as the Collector Car Auction got underway in the early afternoon. Nearly 200 of the No Reserve collector vehicles on the Palm Beach docket took their turn on the block. The top sellers of the day included a 1970 Plymouth Road Runner (Lot #137), a 1965 Chevrolet Nova SS custom coupe (Lot #109), a 1964 Chevrolet Corvette 327/300 convertible (Lot #112), a 1948 MG TC Roadster (Lot #88), and a 1961 Pontiac Catalina Tri-Power convertible (Lot #105). The sale price of each Lot sold can be viewed by logging in to the online docket.
Top Sales From Day One
| Lot | Vehicle | Sale Price |
| 109 | 1965 CHEVROLET NOVA SS CUSTOM COUPE | $66,000.00 |
| 137 | 1970 PLYMOUTH ROAD RUNNER | $66,000.00 |
| 112 | 1964 CHEVROLET CORVETTE 327/300 CONVERTIBLE | $58,300.00 |
| 88 | 1948 MG TC ROADSTER | $55,000.00 |
| 105 | 1961 PONTIAC CATALINA TRI-POWER CONVERTIBLE | $55,000.00 |
| 101.1 | 2002 PONTIAC TRANS AM COLLECTOR’S EDITION CONVERTIBLE | $52,800.00 |
| 82 | 1977 MERCEDES-BENZ 450SL ROADSTER | $48,400.00 |
| 106 | 1977 CHEVROLET C10 CUSTOM PICKUP | $48,400.00 |
| 132 | 1972 CHEVROLET CAMARO CUSTOM COUPE | $48,400.00 |
| 111 | 1967 CHEVROLET CAMARO CUSTOM COUPE | $47,300.00 |
