HomeNews and EventsRolls-Royce Sets 2022 Sales Record

Rolls-Royce Sets 2022 Sales Record

The bespoke British Bimmer continues to be the world’s finest motor car


Do you remember the Rolls-Royce (and Bentley) of old versus the Rolls-by-way-of-BMW of today? It used to be you could see a Silver Shadow/Corniche or Silver Spirit all around Los Angeles or even parked by some of the more prestigious hotels around Manhattan, so it seemed that, despite its hand-built status, Rolls-Royce was a popular, consistent seller among the wealthy.

Compare it to the modern Rolls-Royce, which began with the 2003 Phantom and now features a lineup of several different models including an SUV. Even in the environs of Beverly Hills, the Rolls-Royce of today command a different level of respect and appear somewhat rare … or so you would think, as the company has reported a record 6,021 in sales — the marque’s best showing ever.

“2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we reveal Rolls‑Royce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio,” says Torsten Müller-Ötvös, the Chief Executive Officer of Rolls-Royce Motor Cars. “But as a true House of Luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer. Bespoke IS Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace.”

Production is up 8% from 2021, and a far cry from the 1,212 produced in calendar year 2008. Even five years ago, the total was a prodigious 4,107.

According to Rolls-Royce, the Middle East leads as the region with the most Bespoke commissions. In fact, Rolls-Royce opened a Dubai-based invitation-only Private Office in 2022 — the first outside Goodwood, West Sussex. Nonetheless, the Americas continues to remain the single largest region for Rolls-Royce, with China ranking second.

Rolls-Royce is currently poised to celebrate 20 years of production at Goodwood. Back then, one Phantom was built a day, the impetus for a transformation centered on a long-term strategy “based on sustainable growth, careful management and planning, and the successful reinvention of the brand.”

Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in the Southwest.


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