HomeFeatured VehiclesJay Leno introduces more detailing products at SEMA

Jay Leno introduces more detailing products at SEMA

Three new cleaning and preservation formulas are added to his self-branded lineup


Comedian and notorious car guy Jay Leno has unveiled an expanded lineup of car-care products during the SEMA show in Las Vegas this week, with the introduction of Heavy-Duty Rubber Cleaner, Ceramic Wash Shampoo and Ceramic Tire Dressing.

Designed for car, truck and motorcycle enthusiasts, the new products are part of the Jay Leno’s Garage – Advanced Vehicle Care brand of detailing solutions, tools and accessories.

The Ceramic Wash Shampoo is formulated for gloss and beading

“For the past 10 years, the legendary comedian, world-renowned car guy and former host of the Tonight Show has worked closely with product engineers and chemists to develop easy-to-use formulations that offer superior shine and protection,” according to the product news release.

All of the Jay Leno’s Garage products are made in the United States, the release says, and geared towards those who want professional-grade products for maintaining their vehicles.

“Because I really enjoy the process of detailing a car myself, I’ve spent a lifetime determining the best car-care products for my own vehicles,” Leno says in the release. “When we launched our initial products a few years ago, I planned to expand the line with more choices based on continued research using my own cars.

“This trio of new products takes detailing to a new, higher professional level using advanced ingredients that simultaneously clean and protect.”

The latest vehicle care products are:

Ceramic Wash Shampoo – “An incredibly slick, high-foaming wash soap with the stunning shine properties of ceramic; it offers better durability, gloss and beading than any other existing coating available.”

Heavy Duty Rubber Cleaner – “This new formula makes quick work of cleaning the dirtiest tire and rubber surfaces; it even removes any ugly brown ‘blooming’ for a beautiful finish.”

Ceramic Tire Dressing – “A new formula that combines a high-gloss tire and trim dressing with the durable surface protection of ceramic.”

The Jay Leno’s Garage products are available at its webstore or on the shelves at Walmart, O’Reilly Auto Parts, Advance Auto Parts and Pep Boys stores nationwide. The three new items are expected to be available at retail stores by the end of the year.

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


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