Land Rover D90 transformed into high-performance beach cruiser

Florida design company customizes classic British 4-wheeler for fun in the sun

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The custom Land Rover named Project CL is designed for seashore adventure | E.C.D. photos

While most people might picture a Land Rover Defender battling through a jungle swamp or crossing the dunes of some vast desert, or even working farm chores in the British countryside, the luxury customizers at E.C.D. Automotive Design pictured something completely different, something more befitting a “Surfin’ Safari.”   

The latest project from the Kissimmee, Florida, team is Project CL, a Land Rover D90 convertible built as a custom beach cruiser/surf wagon, fully upgraded for shoreline adventure with performance mods and interior features, painted in the classic Landie color of Arles Blue, and with a place for throwing your board on top. 

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The Land Rover resto-mod treatment includes a 430-horsepower Corvette LS3 V8 with a 6-speed automatic transmission, Borla Stainless Sport Dual single pipe with black box exhaust system, E.C.D. Brembo brakes and air suspension, Kahn 1983 18-inch satin-black wheels, SVX black-metal side steps and, in the unlikely event of getting bogged down on the beach, a Warn winch mounted on the front bumper.

Project CL’s interior features Garrett Leather seats and trim in Irish Cream, a pair of Exmoor Elite front seats, four center-facing rear seats, a Momo Prototipo Wood steering wheel, CL Silver gauges and a premium Sony/JL audio system.

“This D90 is an absolute blast to drive, perfect for the weekend getaway,” the company says in a news release. “Every vehicle we build is crafted with a lifestyle in mind, and this one is just meant to cruise.”

And while the surf board is not included with the Land Rover, E.C.D says it can have one custom made for any new CL owner.

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E.C.D., founded by a trio of the British expatriate “petrol heads,” produces hand-built custom British vehicles in a Florida facility named “the Rover Dome.”

For information about its products, visit the company website.

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Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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